Monday, September 27, 2010

Market Comment - October 2010

We are now starting to feel like spring with the warmer weather. Despite this the sales market has been slow to shake off the winter chills. We are working harder than ever to get owners sold and on their way to new destinations. Many of them have adjusted their prices to attract buyers, some great buying at present.

There remains almost 10 months supply of houses on the market within 5km of our office.Many of the 1100 homes listed for sale are well over priced, by over ambitious agents who are not only short of sales but listings as well ( we promise the truth based on current facts).


Although sales numbers have been reduced our team have gained significant market share this quarter. We are leaving no stone unturned to get our sellers 'sold' at the highest price possible. This has meant a review of marketing, skills and fine tuning of our negotiating skills. We are also very fortunate to have a large local client base who we keep informed very regularly.

It is hard for anyone to make a balanced decision when almost every agent claims to sell more, be No#1 or specialise in your home. Sellers are being bombarded with telemarketers, letters and newsletters chasing the 'listing' at any cost.

Now here is the truth about who is selling what locally, I hope it helps:

As you can see there are plenty of local agencies having a really tough time many with less than 1 sale per month.

Real estate today is complex balance of legal minefield, technology, information, high skills and strong negotiation skills fine tuned over many years experience. It is no place for anyone not 100% committed to client excellence.

Our rental team is also working well despite increased numbers available. We now have six full time certified property managers strongly led by co-director Belinda Johnston.


We are well and truly ready for our new show room at 2 Dixon st, right beside Westfield. Our craftsman are on the home straight finishing off inside. It will be the premier real estate facility on the northside of Brisbane.

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