But buyers need to feel confident that purchasers wanting to purchase in their area will be using the site as a source of property information. How can the layperson determine whether an agent’s website will direct inspections to the property?
Put the agent’s site to the test yourself. Is it user-friendly or can it only be accessed through a slow portal site? Is the information on it up-to-date? Purchasers clicking onto your property want to get there fast (does their home page download within ten seconds?) and they want plenty of information: price, full description, lots of photographs. Early virtual tours were slow and unpopular but with the rapid uptake of broadband, they are so much easier to explore and buyers really love them. They also expect to get the complete address of advertised properties and the sales consultant’s 24-hour contact details online.
Don’t forget to evaluate their email communication: buyers these days expect a reply to their emails within four business hours.
The website should also have a list of properties open for inspection – after all, Opens change weekly and purchasers will have to keep coming back to the site to see what they can look at this weekend. If the information is out-of-date, purchasers are unlikely to visit on a regular basis. The Open for Inspection list should also provide a direct hyperlink to each property listing so that the full details of any property they are interested in are just a click away.
Purchasers using the internet also want anonymity until they are ready to make contact with the agent and carry out inspections. The time for purchasers to make their details known to the agent is when they want to start inspecting real bricks and mortar. Websites requiring purchasers to give their details before providing information are unlikely to get repeat visits.
Look for our next installment every Tuesday and Thursday morning
Contact us +6 17 3817 6666 | www.daviddeane.com.au
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